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Market Leader: International Management
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Market Leader, developed in association with the Financial Times, is the distinctive three-level
business English course that reflects what is really going on in the business world today. Developed in association with the Financial Times, it offers the most up-to-date and flexible materials for business English learners world-wide. Market Leader develops language skills, increases knowledge of key business concepts and expands vocabulary. Vist www.market-leader.net for further information and free downloadable resources. Market Leader is the distinctive business English course that brings together the best in English language teaching with the best in business resources. Developed in association with the Financial Times, it offers the most up-to-date and flexible materials for business English learners world-wide. Market Leader develops language skills, increases knowledge of key business concepts and expands vocabulary. It also has a unique subscription website - find out more here. Market Leader features: Contemporary topics that are shaping the world such as globalisation, ethics, innovation, risk and selling online. These topics are the focus of each unit and gives students plenty to explore, discuss and practice. The Market Leader business English series uses authoritative authentic sources to explore topical business issues and builds the professional standard of language needed to communicate in the modern world of business. What is Market Leader and who is it for? Market Leader is a five-level business English course designed to bring the real world of international business into the language teaching classroom. It has been developed in association with the Financial Times newspaper, one of the world’s leading sources of professional information, to ensure the maximum range and authenticity of business content. The course is intended for use either by students preparing for a career in business, or by those already working who want to improve their English communication skills. Each Course Book provides approximately 90 – 120 hours of class work. Now in its second edition, Market Leader is one of the top business English titles of recent years. Market Leader is available in the following levels: Elementary | Pre-Intermediate | Intermediate | Upper Intermediate | Advanced Intermediate New Edition | Upper Intermediate New Edition What is in the units? Market Leader combines some of the most stimulating recent ideas from the world of business with a strongly task-based approach. Each unit is topic-based and features regular role plays and case studies. Throughout the course, students are encouraged to use their own experience and opinions in order to maximise involvement and learning
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Posted in books by kdsaggi
on Feb. 29, 2008 // 05:53
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