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The "I Hate Selling" Book: Business-Building Advice for Consultants, Attorneys, Accountants, Engineers, Architects
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The I Hate Selling Book
AMACOM | 1994-11-01 | ISBN: 0814402453 | 240 pages | PDF | 1,7 MB
If you're like most consultants and service professionals, you probably can't stand selling. But without a consistent marketing effort, your business is doomed to stay small, if it survives at all, warns Allan Boress. Fortunately, you probably already possess the skills you need to dramatically increase your business. All you need is to sharpen them up and use them effectively. And that's where the "I Hate Selling" Book comes in. It's the first book to totally reinvent the sales process for the consultant and other service providers and help you "close" over 90% of your sales opportunities.
An excellent book, don't miss it! When you are selling non-tangibles, clients purchase the "PROVIDER" of the service or product, Not "the service or product." Professional selling is easy once this concept is fully understood. This book serves as a good guide to any professional or otherwise who wishes to build a stronger business and better sales. The processes are clearly laid out, make sense and are easily followed by anyone who has the desire to accomplish more by using a natural process rather than hard selling techniques.
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Posted in books by bahalaka
on Jul. 10, 2008 // 01:41
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