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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
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Sales Promotion
Kogan Page | 2003-07 | ISBN: 0749438649 | 256 pages | PDF | 8,3 MB
"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner." --Edwin Mutton, Director General, Institute of Sales Promotion
This books adds some new things to the previous second edition by Cummins. For those involved in the sales promotion field, this book is a must to keep updated.
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Posted in books by bahalaka
on Jul. 10, 2008 // 01:46
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